Check out what Google is saying about alt text and then visit the link below for more information.

Google Says

Not so good:

<img src="image1.jpg" alt=""/>

Better:

<img src="image1.jpg" alt="puppy"/>

Best:

      <img src="image1.jpg" alt="Golden Retriever puppy fetching a stick"/>

Few Tips

• Be consistent in your use of alt text across images
• Do not just list out keyword
• Be Descriptive and Keyword Rich at the same time (i.e. See Google “Best Example)
• Easiest way to double check your webmasters work is to – right click and image, click properties and then look for “Alt Text”

Few benefits in utilizing Alternative Text for your website images

• Inclusion in Google Images and Search (other search engines)
• Creating a Blind Friendly Website (Blind people use Screen readers that pick up Alt text)
• Increase your page’s keyword density

Chick Here to read more about what Google is saying about Flash, images, and other non-text files

Best

Brian McCullough