Why do E-mail Marketing?

Small businesses and experts agree:

“54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.”

    source: DMA Interactive

1) Cheap
If you have a tight marketing budget, e-mail marketing is an affordable way to stretch any budget. When you do direct mail, you have all the headaches of production, materials and postage expense. E-mail marketing can cost pennies or even half pennies per e-mail!

2) Accountability/Measurability
Unlike traditional TV, radio, and billboards marketing, results from e-mail marketing are easily measured. Our reports will inform you of how many people view your offer or newsletter, and how many actually clicked on your link or e-mail.

3) Quick
E-mail marketing has two advantages over other marketing channels. First, we can create and send riveting e-mail newsletters, promotions, and announcements in a matter of hours. Second, e-mail marketing generates a direct response. The hook or call to action is clear: Click here to take advantage of this offer, or to learn more about this service, or to attend this exciting event. From what we’ve seen, the initial campaign response can occur as soon as the first 48 hours.

4) Effective
E-mail marketing empowers you to communicate with your clients and prospects instead of just hoping they return to your Web site or store. We can hyper-target your e-mails by income, source, location, or other demographics.

The bottom line is that e-mail marketing to your target prospect and client lists, can increase the ROI of all of your lead generation efforts.

5) Easy
At Interloop Media, we make it easy to get started. All you have to do is concentrate on your unique message while the rest is done for you.

It is time to get started! Don’t let another day go by without going after the customers that are just waiting for you and your service/product.