If you own a brick and mortar business these tips will enable you to know how targeted your visitors are. This information can help you to know how much web optimization is needed.

1. Pick ten specific products or services from within your business.
2. Do a Google search for those services. Be sure to include the name of the city your business resides in. For example:
   1. Thai Massage Tulsa
   2. Ford Mustang Convertible Rental Ontario Airport
   3. Concrete Countertops Atlanta
3. Count all of the places that mention your business on that search page for each search.
4. Once you do this, are your services listed in the order you would prefer?

Desirable results for a search like this would render at minimum a few mentions of their business. Generally these results include information on how to make contact or locate the business seamlessly. In some cases, businesses will have mentions in the form of reviews, yellow page listings and local announcements of some type. It is also typical, unfortunately, to find gossip, slander or just a few bad reviews on your business.

Most people, however, will find that their business is not mentioned once within any of the searches listed above. If you want to understand the full scope of what these searches can mean for your business then contact Interloop Media today for a consultation.

Ever wonder how a mediocre restaurant that just opened a year ago is closer to the top of Google than that restaurant, which serves the best food in town and has been there for 10 years? As much as we may want it to, Google does not necessarily put businesses in the order of the best to the worst. The problem with Google is that you cannot do a search for a restaurant and find out if it�??s really any good. One major flaw in search engines is that you don�??t get top results just because your business is good; you get them because you know how to play the game. Businesses who know how to work Google, and other search engines, and take advantage of that knowledge are going to be the ones that thrive on the Internet.

If you feel like your website falls into the category of not being found locally then contact us through the website today.

You may have heard your friends talking about Twitter and always wondered what it was all about. Twitter is a popular microblogging website that allows users to sign up for an account to answer one simple question: What are you doing right now? These simple updates are broadcast out to a group of people who are interested in following you. You can even send these updates from your cell phone; the iPhone in particular has multiple applications that make tweeting from your phone incredibly easy. You can also tweet through your favorite instant messaging services, widgets, iTunes, desktop applications and right on the web through Twitter�??s sleek, user interface.

Twitter is becoming an increasingly popular tool that people are using to affect their particular target markets. Many celebrities have been known to communicate with their followers not to mention occasionally holding contests with their followers. Some of Twitters popular users include Shaquille O�??Neil, MC Hammer and Barak Obama. For example Shaquille O�??Neil told his Twitter followers that if anyone came up to him in the mall that he was currently at and touched him he would give them two free tickets to the next game. Several people received this message and actually ended up getting free tickets from him. Twitter has had an overwhelming response by business owners. A Houston coffee shop built their business on Twitter alone. Many political figures have communicated to tens of thousands of their constituents through Twitter. Best Buy produces over a million dollars in extra sales a year due to Twitter. Real estate agents all across the US are broadcasting out their listings to their followers computers and hand held devices. Businesses are discovering that thousands of people are buzzing and ultimately being influenced by Twitter.

Do you want to know how to grow your own business on the World Wide Web? You can sign up for a Twitter account and we can assist you on learning exactly how to find your followers and what to tweet to make the largest impact for your particular niche market. We would love to talk to you about an internet marketing plan that involves Twitter and are available to help you throughout the process. If you are interested in growing your business through Twitter or any of the other social medias please contact us for a consultation.

Brian McCullough – Internet Marketing and Internet Public Releases Podcast on Personal SEO and Personal Internet profiles – Basic instruction on getting better results for your name online. For more on online Marketing, personal internet marketing and SEO information visit Brian McCullough at his personal website – bpmccullough.com/blog

Why do E-mail Marketing?

Small businesses and experts agree:

�??54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.�?�

    source: DMA Interactive

1) Cheap
If you have a tight marketing budget, e-mail marketing is an affordable way to stretch any budget. When you do direct mail, you have all the headaches of production, materials and postage expense. E-mail marketing can cost pennies or even half pennies per e-mail!

2) Accountability/Measurability
Unlike traditional TV, radio, and billboards marketing, results from e-mail marketing are easily measured. Our reports will inform you of how many people view your �??offer�?� or newsletter, and how many actually clicked on your link or e-mail.

3) Quick
E-mail marketing has two advantages over other marketing channels. First, we can create and send riveting e-mail newsletters, promotions, and announcements in a matter of hours. Second, e-mail marketing generates a direct response. The hook or call to action is clear: �??Click here to take advantage of this offer�?�, or �??to learn more about this service�?��?�, or �??to attend this exciting event.�?� From what we�??ve seen, the initial campaign response can occur as soon as the first 48 hours.

4) Effective
E-mail marketing empowers you to communicate with your clients and prospects instead of just hoping they return to your Web site or store. We can hyper-target your e-mails by income, source, location, or other demographics.

The bottom line is that e-mail marketing to your target prospect and client lists, can increase the ROI of all of your lead generation efforts.

5) Easy
At Interloop Media, we make it easy to get started. All you have to do is concentrate on your unique message while the rest is done for you.

It is time to get started! Don�??t let another day go by without going after the customers that are just waiting for you and your service/product.

When you see the words “Press Release”, it normally sings a traditional tune, however, as stated, Interloop Media focuses on mixing the traditional and non-traditional. Our press releases will never be created for only one channel of marketing, but they will always be submitted to all mediums. We even have press releases that have an accompanying video attached to make you stand out that much more! As news outlets are hungry for content, we will propel your company to the forefront of their submissions.

Internet press releases will not only notify the public of what is happening at your organization, they will also give search engines more information to index. Keep in mind that search engines rank your website based on how many outside sites link to you. Our press releases will contain more credible links, which combined with your outside PR will give your organization overwhelming exposure on and off the Internet. Press releases will always be submitted to credible news sources and are guaranteed to be picked up. Contact us for pricing for our press release packages.

The press releases we offer are as follows:

General Press Release: A general press release is what most people think of when they think of press releases. This is ideal for any time your company has news that needs to be circulated to members of the media and public in hopes of receiving media coverage and exposure. A general press release might be used any time your company ran a contest, won an award or had any other general news about the company, organization or website.

Launch Releases: A launch press release is similar in format to a general press release, but differs by having a more specific function. Launch press releases would be considered for your company when you have news or information that requires extra urgency or timeliness in order to create a buzz around your company’s product, website or general organization. A launch press release would be ideal for a launching of your company, website, or initiative.

Product Press Releases: A product press release is used when your company needs to include specifics for the product. Product press releases can overlap with launch releases when a new product is launched, and can also be used if products win awards, reach sales milestones, have to be recalled for some reason, have an upgraded version released, and can be used with any other product-focused news. Product press releases will often benefit from including photos.

Executive / Staff Announcements: This is a press release that would be used if there is a staff change especially if it is in higher levels of management. This can include information found in a general press release in addition to biographical information to justify the change. These typically include at least one photo.

Expert Positioning Press Releases: These are typically the least urgent of all the forms of press releases. These are used to express someone’s expertise in a certain subject matter, to reflect them as a go-to source for information in the future.

Event Press Releases: Event press releases will clearly lay out the who, what, when, where, and why often in a list or outline rather than a paragraph form. Event press releases are issued in hopes that the media will use the information to announce the event details to the public rather than to actually convince the media to attend the event.

These are the six types of press releases that we offer. We would be happy to mix and match as your circumstances require. Please contact us for an evaluation of your press release needs.

Check out what Google is saying about alt text and then visit the link below for more information.

Google Says

Not so good:

<img src="image1.jpg" alt=""/>

Better:

<img src="image1.jpg" alt="puppy"/>

Best:

      <img src="image1.jpg" alt="Golden Retriever puppy fetching a stick"/>

Few Tips

• Be consistent in your use of alt text across images
• Do not just list out keyword
• Be Descriptive and Keyword Rich at the same time (i.e. See Google “Best Example)
• Easiest way to double check your webmasters work is to – right click and image, click properties and then look for “Alt Text”

Few benefits in utilizing Alternative Text for your website images

• Inclusion in Google Images and Search (other search engines)
• Creating a Blind Friendly Website (Blind people use Screen readers that pick up Alt text)
• Increase your page’s keyword density

Chick Here to read more about what Google is saying about Flash, images, and other non-text files

Best

Brian McCullough

Signing Up :

First : Search Google for �??Google Alerts�?� select this link �??Google Alerts�?� or go to http://www.google.com/alerts

After this it is pertly simple, following is an image of what you will see on the Google Alerts page.

Search terms : Enter the word or phrase you want to track. If you are entering more then two (2) words, I recomend added quotes i.e. �??Brian McCullough�?� that way you will get only Brian and McCullough side by side and not a ton of emails with just �??Brian�?� and then �??McCullough�?� for something not regarding �??Brian�?�.

Most of the time I will use multiple terms for one company, if a company is working with a specific type of technology or product then I will enter that too.

Type : I always go with comprehensive because I like to read blogs not ot mention blog are important to track as they hold a lot of weight in search engines. I use video when applicable.

How often : Well thats up to you, for investments I�??d select as-it-happens for your own name I�??d select once a day. Just remember your going to be getting emails from Google everyday.

Your email : Remember that after you create a Alert you will be required to confirm the alert by opening a confirmation email and selecting a link that will activate you Google Alerts, so don�??t forget.

For more help visit the Google Alerts Help Page, they did a great job breaking Google Alerts done for us.

Best

Brian McCullough