Interloop

Market research done in the first half of 2006 indicated that 34% of large companies had established weblogs. Another 35% planned to do so by the end of 2006, thus bringing the total to nearly 70%. source: JupiterResearch

Internal Blogs
An internal blog is a weblog that any employee can view and add content. The informal nature of blogs may encourage positive things such as:

• a sense of unity

• employee interaction

• collective intelligence communication between layers throughout your organization

• free discussion of issues

Company blogs may be used for meetings, e-mail discussions, and can effective when parties at multiple locations wish to participate, or have conflicting schedules. Blogs allow people, who otherwise would not have been aware of or invited, to participate and contribute their expertise.

External Blogs

An external blog is a public blog where your company’s employees, teams, or spokespersons can share their opinions and insights. It is often used to announce new products and services, expire old products, explain policies, or react to public criticisms on specific issues. It allows users to look into the window of your company culture and is often treated more informally than traditional press releases. Although a corporate blog is handled differently, it often tries to accomplish the same goals as a typical press release.
Corporate blogs are powerful public relations tools for your business. You may find product evangelists among your audience. Once you find them, you will want to treat them like VIPs. This will allow leverage to ask them for feedback on exclusive previews, product testing, customer service etc.

Credibilty

Your business blog will create additional value by adding a level of credibility. The informality and increased timeliness of your information posted assists with increasing transparency in your corporate image/brand. Business blogs can interact with your target market on a more personal level while building link credibility… which can be tied back to the corporate site in the end. Rest assured that you can set up your corporate blog to have all posts vetted before they’re posted live online.

Get your company on the cutting edge of communication today!