Blogs
ONE OF THE FASTEST GROWING BUT LESSER KNOWN ONLINE TOOLS FOR BUSINESSES TODAY IS BLOGGING
A weblog, a shortened version of a blog, is a type of website where journal or diary entries are made and displayed in reverse chronological order. Blogs often provide commentary or news on particular subjects, such as movies, politics, and local news. Some function as more of a personal online diary. A typical blog combines text, images, videos, audio clips, links to other blogs, web pages, media, or any combination of these.
Blogs have recently become popular amongst individuals over thirty as an interactive social networking on the internet. In July 2006, the Pew Internet & American Life Project estimates that the US, “…blog population has grown to about 12 million American adults”, and some 8% of US adult internet users. The number of US blog readers was estimated at 57 million adults, that’s 39% of the US online population.
Corporate Blog
Your organizational blogsphere will be a place where users can connect with what is happening inside your organization. Your organization’s Blog will be a prime place to casually spread news, tell stories, make announcements, and even give advice. Blogs are not intended to simply be static pages on the Internet. Users will subscribe to your organization’s Blog to then receive syndicated updates via email, blog roll, RSS feeds and cell phones.
Blogger Campaign
Your organizations blog campaign will consist of creating opportunities for bloggers (online writers/reviewers) to write about your business. We have strategic relationships with over a thousand bloggers that are excited and ready to write on your behalf. These blogs will create a “buzz” about your organization that will create undoubted credibility online with powerful word of mouth marketing online.