Are You Getting Targeted Visitors to Your Website?

If you own a brick and mortar business these tips will enable you to know how targeted your visitors are. This information can help you to know how much web optimization is needed.

1. Pick ten specific products or services from within your business.
2. Do a Google search for those services. Be sure to include the name of the city your business resides in. For example:
   1. Thai Massage Tulsa
   2. Ford Mustang Convertible Rental Ontario Airport
   3. Concrete Countertops Atlanta
3. Count all of the places that mention your business on that search page for each search.
4. Once you do this, are your services listed in the order you would prefer?

Desirable results for a search like this would render at minimum a few mentions of their business. Generally these results include information on how to make contact or locate the business seamlessly. In some cases, businesses will have mentions in the form of reviews, yellow page listings and local announcements of some type. It is also typical, unfortunately, to find gossip, slander or just a few bad reviews on your business.

Most people, however, will find that their business is not mentioned once within any of the searches listed above. If you want to understand the full scope of what these searches can mean for your business then contact Interloop Media today for a consultation.

Is your Website location friendly?

Do you often find yourself searching through multiple Google pages trying to find that local website? Most business websites are not optimized for the city that they are in. Often times the only time that the city is mentioned in the entire website is on the contact us section with the address.

Ever wonder how a mediocre restaurant that just opened a year ago is closer to the top of Google than that restaurant, which serves the best food in town and has been there for 10 years? As much as we may want it to, Google does not necessarily put businesses in the order of the best to the worst. The problem with Google is that you cannot do a search for a restaurant and find out if it’s really any good. One major flaw in search engines is that you don’t get top results just because your business is good; you get them because you know how to play the game. Businesses who know how to work Google, and other search engines, and take advantage of that knowledge are going to be the ones that thrive on the Internet.

If you feel like your website falls into the category of not being found locally then contact us through the website today.

Time for Twitter?

You may have heard your friends talking about Twitter and always wondered what it was all about. Twitter is a popular microblogging website that allows users to sign up for an account to answer one simple question: What are you doing right now? These simple updates are broadcast out to a group of people who are interested in following you. You can even send these updates from your cell phone; the iPhone in particular has multiple applications that make tweeting from your phone incredibly easy. You can also tweet through your favorite instant messaging services, widgets, iTunes, desktop applications and right on the web through Twitter’s sleek, user interface.

Twitter is becoming an increasingly popular tool that people are using to affect their particular target markets. Many celebrities have been known to communicate with their followers not to mention occasionally holding contests with their followers. Some of Twitters popular users include Shaquille O’Neil, MC Hammer and Barak Obama. For example Shaquille O’Neil told his Twitter followers that if anyone came up to him in the mall that he was currently at and touched him he would give them two free tickets to the next game. Several people received this message and actually ended up getting free tickets from him. Twitter has had an overwhelming response by business owners. A Houston coffee shop built their business on Twitter alone. Many political figures have communicated to tens of thousands of their constituents through Twitter. Best Buy produces over a million dollars in extra sales a year due to Twitter. Real estate agents all across the US are broadcasting out their listings to their followers computers and hand held devices. Businesses are discovering that thousands of people are buzzing and ultimately being influenced by Twitter.

Do you want to know how to grow your own business on the World Wide Web? You can sign up for a Twitter account and we can assist you on learning exactly how to find your followers and what to tweet to make the largest impact for your particular niche market. We would love to talk to you about an internet marketing plan that involves Twitter and are available to help you throughout the process. If you are interested in growing your business through Twitter or any of the other social medias please contact us for a consultation.

Personal Profiles Online

Brian McCullough - Internet Marketing and Internet Public Releases Podcast on Personal SEO and Personal Internet profiles - Basic instruction on getting better results for your name online. For more on online Marketing, personal internet marketing and SEO information visit Brian McCullough at his personal website - bpmccullough.com/blog

Get your website images found online

Google is nice enough to tell you exactly how to tag your images so they appear in Google’s results.

Check out what Google is saying about alt text and then visit the link below for more information.

Google Says

Not so good:

<img src="image1.jpg" alt=""/>

Better:

<img src="image1.jpg" alt="puppy"/>

Best:

      <img src="image1.jpg" alt="Golden Retriever puppy fetching a stick"/>

Few Tips

• Be consistent in your use of alt text across images
• Do not just list out keyword
• Be Descriptive and Keyword Rich at the same time (i.e. See Google “Best Example)
• Easiest way to double check your webmasters work is to - right click and image, click properties and then look for “Alt Text”

Few benefits in utilizing Alternative Text for your website images

• Inclusion in Google Images and Search (other search engines)
• Creating a Blind Friendly Website (Blind people use Screen readers that pick up Alt text)
• Increase your page’s keyword density

Chick Here to read more about what Google is saying about Flash, images, and other non-text files

Best

Brian McCullough

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